New York Times: Brands and Marketers Embracing and Engaging With Dad Influencers
Open up your Sunday edition of The New York Times Business section and you might be surprised to find the feature story…
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Nissan Crashes with Absentee Dad Super Bowl Ad
Nissan dropped the ball in its 2015 Super Bowl with an ad that glorified a stereotype of the unavailable father having little…
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Easy #TournamentDecisions: Watching the NCAA Tournament with City Dads Group
NYC Dads Group / March Madness Viewing Party at Public House (photo by Garrett Ewald) March Madness is one of our favorite…
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Living in My Own Cheerios Bubble
Cheerios recently caused controversy with a commercial that featured an African American dad, Caucasian mom and an adorable little girl.
Read More →RIP: Doofus Dad in Ads, TV Shows, and Movies
Portraying a father as an inept "doofus dad" is neither appealing to parents or consumers, say two in-depth industry articles.
Read More →Home Run: Tide Markets To Dads In a Big Way!
I watched this Tide commercial yesterday that was sent to me by Caryn Medved & pinged by DaddyMojo – thanks guys! Frankly,…
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