RIP: Doofus Dad in Ads, TV Shows, and Movies
Portraying a father as an inept "doofus dad" is neither appealing to parents or consumers, say two in-depth industry articles.
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Nissan Crashes with Absentee Dad Super Bowl Ad
Nissan dropped the ball in its 2015 Super Bowl with an ad that glorified a stereotype of the unavailable father having little…
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Living in My Own Cheerios Bubble
Cheerios recently caused controversy with a commercial that featured an African American dad, Caucasian mom and an adorable little girl.
Read More →Getting Comfortable in Your Own Skin
Editor’s Note: Dove Men+Care is an NYC Dads Group sponsor. As always, the views expressed here are authentically our own. We’ve made…
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Easy #TournamentDecisions: Watching the NCAA Tournament with City Dads Group
NYC Dads Group / March Madness Viewing Party at Public House (photo by Garrett Ewald) March Madness is one of our favorite…
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Are Consumer Product Companies Marketing to Dads?
Phil Lempert, consumer behaviorist and Super Market Guru, talks about marketing to dads, shopping behaviors between the sexes, and the weather's effect…
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