Dads Don’t Take Sick Days, Either — Thanks, Vicks!
P&G finally realizes fathers also can't let a cold knock them off their parenting game with two NyQuill ad commercials.
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Study: Millennial Dads Happier With At-Home Roles
If advertising is a legitimate measure of a society’s current desires, targets and priorities, then fathers are indeed a desired, targeted priority,…
Read More →P&G: We see Dads and Men!
I recently came across a new online magazine called Man of the House. I perused the site to see that it is:…
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Marketing to New Parents Can Create a Home Full of Unnecessary Baby Gear
The dirty little secret: Babies don’t need all of that technology and other stuff to have a good time. Don't let marketing…
Read More →Home Run: Tide Markets To Dads In a Big Way!
I watched this Tide commercial yesterday that was sent to me by Caryn Medved & pinged by DaddyMojo – thanks guys! Frankly,…
Read More →New York Times: Brands and Marketers Embracing and Engaging With Dad Influencers
Open up your Sunday edition of The New York Times Business section and you might be surprised to find the feature story…
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